Automotive

Tactile properties in a digital world

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How does the leather smell? What does the texture of the panel feel like? How does the paintwork reflect in different light conditions? We make a car purchase with all of our senses, so while we can customise a car model on a website or in an app, it is difficult for a digital screen to convey tactile properties such as feel, smell and structure.

Brigo manufactures and distributes demonstration products for several of the world’s largest car manufacturers. Fabric samples, paint samples and other demonstration products impose exacting demands on both design and logistics. The design, location, finish and quality of products can all be decisive factors in the purchase of a car. Naturally, to optimise sales, each dealership must be provided, on time, with the correct material for its car models.

Brigo has developed a unique concept for the automotive industry; this includes the production, warehousing, logistics and invoicing of display products. This allows the optimisation of production and warehousing, the automation of orders and providing marketing managers with precise budget figures.

And most importantly. Customers can use all of their senses to get the right feel before they choose their car.

For more information about Brigo Automotive, contact our Business Area Manager.

Pernilla Dahlbom
Key Account Manager
pernilla.dahlbom@brigo.se
+46 (0) 31 891814
+46 (0) 708414642

 

Tactile is a word used to describe the transmission of information or feeling through touch. Examples of information that can be registered through touch include temperature, hardness, pressure, surface properties and shape. Braille is an example of information that can be read off tactilely.
Source: Wikipedia

New requirements for future demo cars

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Sound systems, air conditioning, interior and exterior lighting are all important components when a client is deciding on what car model to choose. That’s why the dealers who can offer a demonstration of the whole car, directly in the showroom, will have a great advantage over their competitors.

The car’s driving characteristics is basically the only thing that a car dealer can’t provide without a test drive. But that is both expensive for the retailer and for the environment. With the help of new technology, some manufacturers can now offer a demonstration of the car’s technology on site, without having to turn the key. This means that a potential customer can “experience” the car in a whole new way already in the showroom.

At Brigo Automotive, we are constantly working to improve the opportunities for our customers to demonstrate their car models, both through physical demo products and through new technology.

For more information about Brigo Automotive, contact our business manager.

Pernilla Dahlbom
pernilla.dahlbom@brigo.se
+46 (0) 31 89 18 13
+46 (0) 736 56 13 01