Tactile properties in a digital world

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How does the leather smell? What does the texture of the panel feel like? How does the paintwork reflect in different light conditions? We make a car purchase with all of our senses, so while we can customise a car model on a website or in an app, it is difficult for a digital screen to convey tactile properties such as feel, smell and structure.

Brigo manufactures and distributes demonstration products for several of the world’s largest car manufacturers. Fabric samples, paint samples and other demonstration products impose exacting demands on both design and logistics. The design, location, finish and quality of products can all be decisive factors in the purchase of a car. Naturally, to optimise sales, each dealership must be provided, on time, with the correct material for its car models.

Brigo has developed a unique concept for the automotive industry; this includes the production, warehousing, logistics and invoicing of display products. This allows the optimisation of production and warehousing, the automation of orders and providing marketing managers with precise budget figures.

And most importantly. Customers can use all of their senses to get the right feel before they choose their car.

For more information about Brigo Automotive, contact our Business Area Manager.

Pernilla Dahlbom
Key Account Manager

+46 (0) 31 891814
+46 (0) 708414642


Tactile is a word used to describe the transmission of information or feeling through touch. Examples of information that can be registered through touch include temperature, hardness, pressure, surface properties and shape. Braille is an example of information that can be read off tactilely.
Source: Wikipedia

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