Fredells in Stockholm is one of northern Europe’s largest DIY stores with 47,000 m2 of floor space. Each department has an extensive display area where products are exhibited in built environments, often with the supplier’s own in-store concession. Fast Smart Fästteknik is one of the brands represented, with its entire range, at Fredells, this means over a thousand products – sold both separately and packaged.
Together with Fast we have developed a tailor-made in-store concession solution. One challenge has been to combine the sale of boxed items with the sale of loose individual items. We solved this by creating a colour coded shelf system. This involves locating the boxed items together with the boxes of loose individual items. This makes it easier for customers to find the right items and at the same time optimises the concession’s sales.
“Fast has a unique retail concept with a clear and simple colour coding system that guides the customer in the store and also simplifies the use of the product”, says Christian Sagelv, Category Manager at Fredells Byggvaruhus.
Fast was launched on the Swedish market in 2012 and today their in-store concession system is used in over 500 stores. All system components are in place in our own warehouse. This allows us to deliver a new system, tailored and ready for a store, within three days.
If you would like to know more about our in-store concession systems, please contact our Business Area Manager: